Experiential learning program combining academic classroom sessions and "real world" projects where students assist client companies/organizations with strategic marketing/brand challenges. Projects are team-based and focused on strategic and analytical components, theory application, and industry best practices. Working collaboratively in real world environment. Critical thinking, problem solving, applied marketing skills, project management, strategic communication, and presentation skills. This course meets concurrently with BA 4505H and MBA 6505.
prereq: approved application, BA 3062
Gopher Grades is maintained by Social Coding with data from Summer 2017 to Summer 2026 provided by the University in response to a public records request